The IRM Analytics & Campaign Management module is a powerful add on to the Internet Reservation Module and our new Smartphone Booking Engine, IRM Mobile. The following graphic illustrates the IRM’s integration with Google Analytics.
The module includes the following capabilities:
- Platforms Supported
- Track all website activity (hits) to IRM.Net
- Create and Track Marketing Campaigns and Promotions
- Promotion Codes Automatically Sent from Online Advertising
- Track Google Pay-per-click Advertising by Ad
- Integrate with IRM.Net (Support Document)
- Google Analytics Information from Google