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Internet Reservation Module Overview - IRM.Net

IRM.Net is designed to use the same RDP database as the workstations using RDPWin and can display current rate and availability information as well as allow guests, travel agents, groups and wholesalers to make reservations.  Reservations are stored immediately into the RDP database, providing true last room availability.  All reservations made via the IRM.Net are completely commission free.  The average RDP customer generates over $200,000 per year in additional bookings with IRM.Net.  Vacation rental, timeshare, fractional and club members can also use IRM.Net to view statements, pay bills, and much more.  IRM.Net can be integrated with your marketing website in many different ways as described below:

RDP IRM.Net Integration with Marketing Website

API-Web Services Your web programmers can integrate the marketing site with the RDP database through an application programming interface, API, which uses Microsoft's web services platform.  For example, your website designers can request availability from the RDP database by making the appropriate programming calls to the API.  The availability data is then returned to the marketing website, which can display it to the guest browser in any form desired.  The API can also display rates, guest history, room descriptions and much more.  The API website integration is designed for those customers with sophisticated capabilities in the web design area.  See "API-Web Services Integration". 
Booking Engine Integration RDP can also integrate the IRM.Net to the marketing website as a booking engine.  In this design you add a simple link to your marketing website to "make reservation now", which then links to IRM.Net as a separate screen.  IRM.Net then collects the information from the guest and displays rates and availability.  Booking Engine Integration is designed for those customers with less sophisticated capabilities in website design and can be implemented quickly and less expensively than the API integration.  There is a tremendous amount of customization available to make IRM.Net have the look and feel you want.  See:
 
API-Web Services &
 Booking Engine
RDP can also merge the two methods above to meet various customer requirements.  For example, your marketing website could provide a "quick search" to collect the arrival and departure dates, and then allow IRM.Net to display the results.  Or you could display availability on the marketing website, but then use the IRM.Net booking engine to collect the guest address, process a credit card deposit, and file the reservation.

 

IRM.Net Demonstrations

Demonstrations are available by following the links displayed below:

IRM.Net Demonstrations Other IRM.Net Information

Existing RDP customers with IRM should review  Converting from IRM Classic to IRM.Net.

An overview of all RDP technology is available at RDP Technology Overview.

Topics covered in this document include:

 

API Integration with the Marketing Website

Your web programmers can integrate the marketing site with the RDP database through an application programming interface, API, which uses Microsoft's web services platform.  For example, your website designers can request availability from the RDP database by making the appropriate programming calls to the API.  The availability data is then returned to the marketing website, which can display it to the guest browser in any form desired.  The API can also display rates, guest history, room descriptions and much more.  The API website integration is designed for those customers with sophisticated capabilities in the web design area.

IRM.Net Booking Engine Integration with the Marketing Website

IRM.Net is integrated with your marketing website to provide the guest with a consistent look and feel and to maximize your revenue.  The diagram below explains the integration process.  For a demonstration, please see IRM.Net Demonstrations Integrated with Marketing Websites.  There is a tremendous amount of customization available to make IRM.Net have the look and feel you want.  See:  Customizing IRM.Net with Themes

The flow of events when a guest, travel agent, group member or condominium owner makes a reservation on IRM.Net is as follows:

Step 1
Guest Browses to Marketing Site
The guest, group member, or travel agent uses a browser to find your marketing website.  See Improving the Visibility of Your Marketing Website.
Step 2
IRM.Net Displays Rates & Availability
At various locations in the marketing website, links can be added to display rates and availability or to "Make Reservation Now".  The IRM.Net fetches the current rates and availability from the RDP database and displays them on the marketing website.  See IRM.Net Demonstrations Integrated with Marketing Websites below.
Step 3
Guest Books Directly into RDP
The guest can make a reservation using your marketing website.  The IRM.Net can be configured to take a credit card deposit or just a credit card number.  Reservations are stored immediately into the RDP database, just as if entered by a reservationist at the property.  The guest can print a confirmation using their browser.  An e-mail confirmation (sample) is also automatically sent to the guest and to someone at your property.
Integration of IRM.Net with your Marketing Website

http://www.resortdata.com/images/GuestStreamLogo1.gif
Contact Joe Pawlak
Phone:  303-968-6825

RDP's Internet Reservation Module, IRM.Net, is designed to fully integrate with your Marketing Website.  RDP has partnered with GuestStream to help provide our customers the look and feel integration.  For more information or a proposal for the marketing website integration, please contact GuestStream for a proposal.


IRM.Net Demonstrations Integrated with Marketing Websites

IRM.Net is designed to seamlessly integrate with your marketing website to provide the guest with a consistent look and feel and to maximize your revenue.  The links below are available to demonstrate this integration.  Please note that once you purchase IRM.Net, you will have a great deal of flexibility to change the appearance to match your website.

IRM.Net Demonstrations Other IRM.Net Information

Commission-Free Reservations 24 Hours a Day, 365 Days a Year

All reservations made via the IRM.Net are completely commission free. No commissions to RDP or any other entity are added.  Think of the IRM.Net as a reservations department that works 24 hours a day, 365 days a year, for free!  With the IRM.Net, dozens of guests can check availability simultaneously at any time of day or night.  There are never any busy signals or the situation where a call back is required.  RDP has now installed over 300 copies of the IRM.Net, and almost all of our customers are amazed that they can close their reservations department at 6:00 P.M. and return in the morning to find new reservations in their system.  The IRM.Net works while everybody else at the property sleeps!

Direct Access for Guests, Owners, Travel Agents, Groups & Wholesalers

The IRM.Net contained within your marketing website can be used by guests, owners, travel agents, groups & wholesalers simultaneously to check rates and availability and make reservations.   When the IRM.Net is used from your marketing website to check availability and book a reservation, several advantages are seen over hospitality booking websites:

  • No commissions or transaction fees (15-25% savings)
  • The reservation entered is immediately placed into the RDP database.  There is no manual input or interface required.
  • A separate room block is not used, allowing for last room availability
  • There is no risk that the guest will see one of your competitors.  The only property on the IRM.Net is yours!


Please use the links below for more information about direct Internet Access using the IRM.Net:

Other Internet Booking Websites and the Global Distribution System (GDS)

The IRM.Net is designed to work with, not replace, other Internet booking websites, such as Expedia.  At RDP we believe in the following approach to Internet reservations:

  1. Sign up for a GDS provider and use RDP's two way interface to capture the first visit to your property.  After the first visit, have the guest use the IRM.Net for subsequent visits so no GDS commissions are paid.
  2. Use the IRM.Net integrated into your marketing website to capture as many Internet reservations as possible, as there are no booking fees associated with IRM.Net direct reservations.  For example, use RDP's Frequent Guest Program to encourage repeat guests to book directly or RDP E-Mail Marketing.  See Improve your website's visibility
  3. Encourage home/condominium owners to use the IRM.Net for owner and guest of owner reservations, printing owner statements, view owner calendars, view work orders and more.  See Owner Internet Access

The diagram below shows how GDS powered websites, guests, owners, travel agents, and groups can all make reservations simultaneously on the Internet.

Features for Vacation Rental and Condo-Hotel Owners

The goal of RDP’s Owner Internet access is to identify all requests from owners that generate calls to management and move these functions to the Internet. Owner Internet access capabilities include:

Secure, commission-free owner Internet access 24 hours/day, 365 days a year direct to your database

  1. Owner and Guest of Owner Internet Reservations
  2. Owner calendar can be viewed and printed up to four years in the future
  3. View or print all past Owner statements on Internet in Adobe PDF format
  4. Owners can review or add work orders for their units including complete detail
  5. Owners can request housekeeping and specify requests using the Internet
  6. Owner mass e-mail marketing and newsletters
  7. Commission free reservations using the Internet Reservation Module (IRM.Net)
  8. Sell additional guest services (packages, golf, gift items etc.) with the Guest Itinerary and Concierge module
  9. Additional reservation charges are allowed (booking fees, cleaning fees, etc.)
  10. All owner Internet access flows automatically to the Trust Accounting System
Owner Internet Access Capabilities

http://www.resortdata.com/images/OwnerInternetAccess.gif

The Average RDP Customer Generates over $200,000/year in Internet Bookings

The IRM.Net generated $200,000 per year for most of the RDP customers.  The number of reservations made via electronic distribution channels continues to increase.  Currently, 20% of all reservations are made through the Internet and this percentage increases every year.  With 20% or more of reservations via the Internet, imagine the implications of your property not being connected.  A guest may find you and your competitors websites, but if the potential guest cannot book your property on-line, a reservation will be made at your competitor's property.

Automatic E-mail Confirmations in Adobe Format

The IRM.Net automatically sends e-mails to all guests, owners, travel agents, and groups who make reservations.  You have complete control over the text, fonts, pictures, and graphics that appear on the confirmation, which can be sent to the guest in Adobe format or other formats. 

Improve the Visibility of Your Marketing Website

Since the IRM.Net does not have any associated booking fees, it makes sense to drive as many potential guests as possible to your marketing website to make reservations.  A few possible ways to increase website traffic are presented below:

Encourage repeat guests
to "Book Direct"
with the IRM.Net
Customers should do encourage repeat guests to book directly.  Some tips:

  • Put the URL of your marketing website on all materials given to the guest
  • RDP's Frequent Guest Module encourages guests to book directly.
  • Use direct e-mail to offer special deals and programs to past guests. Mass e-mail capabilities are included with the RDP System that link directly to your marketing/IRM.Net website.
  • Some RDP customers offer a lower Internet-only rate.  The cost savings of the fully automated IRM.Net versus a phone call to a reservationist can more than make up the difference in price.  There are never busy signals with the IRM.Net and it is open 24 hours a day.
Improve Website Search position in Google, Yahoo, etc. One of the keys to increasing the number of Internet reservations is to improve the visibility of your marketing website.  Some ideas:

  • Hire an Internet expert to improve your marketing website's natural location in search engines.  Natural location refers to the non-paid search order.  The tricks to improving natural placement change often and must be revisited.
  • Move marketing dollars from traditional advertising, such as newspaper and magazine, to pay-per-click in Google, Yahoo, etc.
  • Use cross-listing with as many other websites as possible such as your local Chamber of Commerce.  RDP offers a free link to our Customer List.

IRM.Net Security - SSL Certificate (Secure Socket Layer)

Security is an important concern for anyone using the Internet.  With over 300 installations of the IRM.Net, there has never been a breach into the RDP Data Server from the IRM.Net.  The IRM.Net is fully PCI compliant.  It uses SSL technology to encrypt the web pages and also internal database encryption for critical data, such as the guest's credit card number.   For more information please see Installation of Secure Socket Layer (SSL) Certificate.

Sample Screens

A few sample screens from the Internet Reservation Module are below.   See Additional IRM.Net Sample Screens

Guest Preassign Reservation Screen
Fixed Dates While Reviewing Availability and Room Details
 
Alternative Preassign Screen
Allows Flexible Dates While Reviewing Availability
 
Returning Guest Login Screen

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