Mobile IRM is part of RDP’s suite of mobile modules. It is a smartphone and tablet optimized version of the IRM.Net (Internet Reservation Module Booking Engine) that allows guests to make reservations using any Smartphone or tablet with an internet connection and a browser.
With the standard IRM.Net product it is virtually impossible to make a reservation on a Smartphone because there is simply too much information on the screen and the data entry fields are too small. With Mobile IRM the screens are optimized for the Smartphone or tablet screen size, allowing for easy viewing or availability and entry of data. The Mobile IRM greatly increases the appeal, functionality and success rates of bookings on your website. Guests expect to be able to use their Smartphone to do many things these days, including easily make reservations. Some statistics to note:
- 51% of all guests who have a smartphone use it to find a property (see reference).
- 65% of all same day reservations are from a smartphone. (see reference).
- The percentage of reservations using a Smartphone increased 50% in 2012 (see reference).
It is important to let the statistics above sink in. Over 50% of your potential guests are using a Smartphone, and if you don’t have the Mobile IRM you will lose all that business. As time goes on, the percentage of reservations made via smart phone will only increase. Don’t get left behind!
In addition to direct reservations from the Mobile IRM, many customers will browse your site using their mobile device, and then call for more information or make the reservation on the phone. If you do not have the Mobile IRM, these customers are unlikely to ever make that phone call because they cannot properly peruse your website and booking engine.
RDP is offering special introductory pricing on Mobile IRM. For more information please contact RDP Sales.