The Customer Relationship Management (CRM) module is designed to track all relationships with guests to improve guest service and marketing. The following diagram illustrates the process for guests and properties to access the CRM database via the Internet:
All guest visits are tracked from one or more RDP systems. Points can be awarded for each reservation. The number of points can be different for different seasons, room types, total dollars spent, and other variables. Guests can make reservations by redeeming points. Restrictions can be applied to control when “point reservations” are allowed. A complete history is kept of all point reservations.
For a sample from Couples Resorst in Jamaica, see: http://couples.com/romance-rewards/login.php.
Guest Rewards Topics: