Guest Survey & Communications Module

• Automatic thank you e-mail after checkout with a copy of the guest folio
• Link on the thank you e-mail to new reservations and campaign management
• Offer guest option to join your rewards program (Customer Relationship Management - CRM)
• View a sample guest survey
• View survey results when inquiring on guest history, reservations, and customer relationship management (CRM)
• Link to IRM.Net Analytics to measure results of promotions and campaigns
• Guest opt-out option
• Analyze guest survey results
• Guest survey technical details

For more information or to purchase the Guest Survey & Communication module please contact RDP Sales. 

Automatic Thank You Email with Optional Guest Folio at Check-out

The Guest Survey and Communications Module can automatically send a "thank you" Email to the guest after checkout. The wording of the thank you letter, as well as what pictures and logos to display is completely in your control using Crystal Reports.  Things to notice on the sample Email below:

Thank you e-mail is sent automatically to the guest after checkout, which can include a copy of the folio Option to make a new reservation,  which links to IRM.Net Option to join your guest rewards program, which links to Customer Relationship Management (CRM) Option to complete on-line comment card, which starts guest browser and links to survey page.  See sample Guest Survey Option to opt-out of future e-mails or standard promotions, conforming to anti-spamming regulation.  See Email Marketing You control the look and feel of the thank you e-mail, including wording, pictures, logos and attachments.  See Crystal Reports   Sample Thank You E-mail Place the mouse over each section for more information Sample Folio - Included as part of Automatic Thank you Email

Sample Guest Survey

Place the mouse over each section for more information (Internet Explorer Only)

• Link to guest survey/comment card from automatic e-mail at checkout or from RDP e-mail marketing module
• Guests access these surveys using their web browser
• Survey results are stored in the RDP database on your data server
• See results immediately on a various reports and RDPWin screens
• Configure what questions to ask as well as free form comments
• Guests can opt-out of future e-mails or mailing

Link Surveys to Reservation, Guest History and Customer Relationship Management (CRM)

Guest survey results are immediately stored in the RDP database where Crystal reports are available to view the results.  You can also see the results for any guest when viewing their reservation, guest history, and Customer Relationship Management (CRM) information. 

Place the mouse over each box for more information

Link to IRM.Net Analytics
and Measure Results of Promotions and Campaigns

The Guest Survey & Communication module allows marketing e-mails to be sent to guests that link to the IRM.Net Analytics module in order to measure the results of specific promotions and campaigns.  For example, an e-mail campaign with a Spring Special Discount can be set up and then track results. For more information please see:

• IRM.Net Analytics & Campaign Management
• Internet Reservation Module Overview (IRM.Net)
• RDP E-Mail Marketing
• Guest Rewards & Customer Relationship Management (CRM)

Guest Opt-Out Option

One of the most important aspects of e-mail marketing is to provide an option for the guest to opt-out of future e-mails to conform to anti-spamming regulations.  The Guest Survey & Communications module can include the ability for the guest to opt-out, which will prevent the RDP e-mail system from sending this guest mass e-mails in the future.  For more information please see:

• RDP E-Mail Marketing
• Guest History
• Guest Rewards & Customer Relationship Management (CRM)

Analyze Guest Survey Results

The guest survey allows each question and the type of answer to be configurable.  The survey results are stored immediately in the RDP database on your data server.  A variety of RDP tools can be used to analyze these results.  For example, the Guest Survey Analysis grid can be used to display all guests who thought front desk service was poor or that the food was great.

Guest Survey Technical Details

The Guest Survey & Communications module allows guest surveys or on-line comment cards to be created.  The system can automatically send a thank you e-mail after checkout which optionally can include a copy of the folio and a link to take a survey.  The results of the surveys are stored immediately on your RDP database.  A variety of crystal reports are available to view the results  The information flow is as follows: