RDP Partners with TravelScream for Online Marketing Strategies

February 11, 2009

(VAIL, CO) Resort Data Processing, Inc. (RDP), Partners with Travelscream to Provide High ROI Online Marketing Opportunities for its Customers.

Resort Data Processing (RDP) has developed a marketing partnership with Travelscream, the leading provider of on-demand content distribution and social media marketing solutions for travel.

“In today’s challenging economic environment, it’s important that hoteliers have the best online marketing tools at their fingertips,” said RDP Vice President of Sales and Marketing Bob Kippola. “Travelscream specifically helps our customers drive more commission-free reservations to the RDP Internet Reservations Module. Increasing bookings at a low cost is the hallmark of a successful hospitality marketing strategy.”

 Travelscream’s Travel Deals Network (TDN) offers unrivaled global travel deal distribution within a powerful network of websites, email newsletters, RSS feeds, social sharing networks and more, all targeted to audience behavior and lifestyle and positioned close to the moment of purchase to increase conversions. Distribution partners within the TDN include Fodors.com, NationalGeographic.com, New York Media (nymag.com), Brides.com and many other leading online publishers.

Michael Weber, general manager of the Il Lugano in Ft. Lauderdale, says his hotel achieved almost $16,000 in new bookings during a recent four week period as a direct result of travel deals they distributed through Travelscream’s TDN. “Our web bookings have definitely increased since starting the program,” he said. “We booked 71 additional room nights on an investment of under $650 at a very nice ADR of $225.”

More than 2,000 hotels currently use Travelscream’s services. “Leading hotel brands continue to recognize the value of targeted travel deal distribution and web-optimized marketing as key drivers for incremental revenue growth and brand exposure,” said Travelscream Founder and CEO Tom Griffin.

Randy Russell, Senior Vice President and Chief Romance Officer for Couples Resorts, implemented Travelscream’s RSS solution on their corporate website more than a year ago. He says “We like to be in on the ground floor of emerging technology and use Travelscream’s RSS as one component of a multi-faceted digital marketing program.  It’s a convenient and cost effective way to communicate to both consumers and travel agents, but it does not happen without effort on our part. Thankfully, Travelscream templates mimic the Couples look and are easy to use.” RDP clients who would like to implement Travelscream’s programs or learn more about them can contact Patrick O’Hara at (970) 300-4192 or Stephanie Combs at (970) 306- 4501.

About Travelscream Travelscream (www.travelscream.com) is the most flexible provider of low-cost, high value marketing solutions for the travel industry including social media, content distribution and travel deal distribution. Travelscream offers the Travel Deals Network (TDN), which publishes travel deals from hotels, resorts and other service providers through a network of online media channels; the Social Media Toolkit, including guestbooks, interactive maps, blogs, video, social network sharing and more; and the Travel Reader, a solution for travel agents.

About Resort Data Processing Resort Data Processing, Inc. (RDP) (www.resortdata.com) is headquartered in Vail, CO and has been providing quality property management/reservation systems to hotels, resorts, vacation home rentals, condo-hotels, timeshare resorts and campgrounds since 1981. Over 800 companies rely on RDP software to automate their businesses. MEDIA CONTACTS Travelscream - Kristen Kopplin, (970) 306-4112, Kristen@travelscream.com RDP – Bob Kippola, (970) 845-1149, BobK@resortdata.com

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